@import url('https://fonts.googleapis.com/css2?family=Golos+Text:wght@400;450;500;550;600;700&display=swap');
:root{--paper:#f4f1eb;--white:#fbfaf7;--ink:#1d332c;--muted:#6b746b;--line:#d8dbd2;--orange:#c8643d;--serif:Georgia,'Times New Roman',serif;--sans:'Golos Text',Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:105px}body{margin:0;background:var(--paper);color:var(--ink);font:15px/1.65 var(--sans);-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button,input,select{font:inherit}button,a,input,select,summary{touch-action:manipulation}button,a{ -webkit-tap-highlight-color:transparent}button{cursor:pointer}button:disabled{cursor:not-allowed}button:focus-visible,a:focus-visible,summary:focus-visible,input:focus-visible,select:focus-visible{outline:2px solid var(--orange);outline-offset:5px}h1,h2,h3,p,figure{margin:0}h1,h2{font-family:var(--serif);font-weight:400;letter-spacing:-.045em;line-height:1.08}h1 em,h2 em{font-weight:400;color:var(--orange)}h3{font-weight:500;line-height:1.35}p{max-width:72ch}img{display:block;width:100%;object-fit:cover}button{color:inherit}a:hover{color:var(--orange)}[hidden]{display:none!important}.shell{width:min(1320px,calc(100% - 104px));margin-inline:auto}.site-header{height:98px;display:flex;align-items:center;justify-content:space-between;gap:24px;padding:0 52px;border-bottom:1px solid var(--line);background:rgba(244,241,235,.96);position:sticky;top:0;z-index:20;backdrop-filter:blur(15px)}.wordmark{font-size:48px;font-weight:500;line-height:1;letter-spacing:-4px}.wordmark span{font-size:12px;letter-spacing:0;vertical-align:top;margin:8px 0 0 5px;display:inline-block}.primary-nav{display:flex;align-items:center;gap:35px;font-size:13px}.primary-nav a{position:relative;white-space:nowrap;padding:37px 0}.primary-nav a.active:after{content:'';height:2px;background:var(--ink);position:absolute;bottom:-1px;left:0;right:0}.nav-count{font-size:10px;margin-left:5px;color:var(--muted)}.header-location{display:flex;align-items:center;gap:9px;font-size:11px;letter-spacing:.025em}.status-dot{height:6px;width:6px;border-radius:50%;background:var(--orange)}.header-version{color:var(--muted);margin-left:9px}.hero{display:grid;grid-template-columns:.92fr 1.08fr;gap:58px;align-items:center;padding-block:48px 50px}.hero-copy{padding-block:24px}.eyebrow{display:block;font-size:10px;letter-spacing:.12em;text-transform:uppercase;font-weight:500;line-height:1.5}.hero .eyebrow{display:flex;align-items:center;gap:12px;margin-bottom:28px}.small-line{height:1px;width:28px;background:var(--orange)}h1{font-size:clamp(48px,5.7vw,84px)}.hero-description{font-size:15px;line-height:1.75;max-width:405px;margin-top:27px;color:#586358}.hero-actions{display:flex;align-items:center;gap:30px;margin-top:34px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:28px;padding:15px 22px;border:1px solid var(--ink);font-size:12px;font-weight:500;transition:background .2s,color .2s;min-height:50px}.button.dark{background:var(--ink);color:var(--paper)}.button.dark:hover{background:var(--orange);border-color:var(--orange);color:white}.button span{font-size:19px;line-height:1}.text-link{font-size:12px;border-bottom:1px solid #aab1a7;padding-bottom:4px}.text-link span{margin-left:10px}.hero-note{display:flex;align-items:center;gap:15px;margin-top:46px}.hero-note p{font-size:10px;line-height:1.6;color:var(--muted)}.asterisk{color:var(--orange);font-size:28px}.hero-visual{height:600px;position:relative;overflow:hidden;background:#d4cec0}.hero-visual img{height:100%;object-position:48% center}.hero-visual:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.12),transparent 50%,rgba(0,0,0,.48))}.image-top{position:absolute;inset:23px 26px auto;display:flex;justify-content:space-between;gap:15px;z-index:1;color:#fff;font-size:9px;letter-spacing:.13em}.hero-visual figcaption{position:absolute;bottom:28px;left:30px;right:26px;display:flex;align-items:end;justify-content:space-between;z-index:1;color:#fff}.hero-visual figcaption>span{font-family:var(--serif);font-size:30px;line-height:1.2;letter-spacing:-.02em}.hero-visual figcaption a{width:44px;height:44px;border-radius:50%;border:1px solid #ffffff80;display:grid;place-items:center;font-size:23px}.hero-visual figcaption a:hover{background:var(--paper);color:var(--ink)}.project-strip{display:flex;align-items:center;justify-content:space-between;gap:28px;padding:25px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);font-size:11px;color:var(--muted)}.project-strip>span{font-size:9px;letter-spacing:.09em}.project-strip>div{display:flex;align-items:center;gap:12px}.project-strip strong{font-family:var(--serif);font-size:28px;font-weight:400;color:var(--ink)}.section{padding-block:96px}.section-heading{display:flex;align-items:end;justify-content:space-between;gap:70px;margin-bottom:43px}.section-heading .eyebrow{margin-bottom:20px;color:var(--orange)}h2{font-size:clamp(34px,3.6vw,52px)}.section-intro{max-width:375px;color:var(--muted);font-size:14px}.market-note{display:flex;gap:25px;border-block:1px solid var(--line);padding:28px 0;margin-bottom:42px}.note-icon{font-size:38px;line-height:1;color:var(--orange)}.market-note h3{font-size:17px;margin-bottom:8px}.market-note p{font-size:13px;max-width:100ch;color:var(--muted)}.market-note a{font-size:11px;text-decoration:underline;text-underline-offset:4px;white-space:nowrap}.segment-layout{display:grid;grid-template-columns:1fr 1.32fr;gap:60px}.segment-tabs{display:flex;flex-direction:column}.segment-tab{display:flex;align-items:center;gap:16px;text-align:left;border:none;background:none;padding:21px 18px;border-bottom:1px solid var(--line);font-size:14px;line-height:1.5}.segment-tab:first-child{border-top:1px solid var(--line)}.segment-tab .seg-num{font-size:10px;color:#8c948b}.segment-tab .seg-arrow{margin-left:auto}.segment-tab[aria-selected=true]{background:var(--ink);color:var(--paper);border-color:var(--ink)}.segment-tab[aria-selected=true] .seg-num{color:#c8d1c2}.segment-detail{background:#e9e9df;padding:31px 35px}.pill{display:inline-block;border:1px solid #b7bfb3;border-radius:30px;font-size:9px;letter-spacing:.04em;padding:4px 10px;line-height:1.5}.segment-detail h3{font-family:var(--serif);font-size:29px;font-weight:400;letter-spacing:-.03em;margin-top:16px}.detail-row{margin-top:20px}.detail-row span{font-size:9px;text-transform:uppercase;letter-spacing:.09em;color:var(--muted)}.detail-row p{font-size:13px;margin-top:4px}.concept-band{background:var(--ink);color:var(--paper);padding-block:76px}.band-layout{display:grid;grid-template-columns:1.1fr 1fr;gap:105px}.light{color:#acb9a9}.band-layout h2{font-size:clamp(37px,3.65vw,52px);margin-top:23px}.band-layout h2 em{color:#c8b895}.band-layout>div>p{font-size:13px;color:#bac4b7;margin-top:25px;max-width:48ch}.light-pill{color:#c5cdbf;border-color:#5c6e5a;margin-top:24px}.promise-list{display:flex;flex-direction:column;justify-content:center}.promise-list>div{display:flex;gap:24px;border-bottom:1px solid #4b5d4d;padding:22px 0}.promise-list>div:first-child{padding-top:0}.promise-list>div>span{font-size:10px;color:#a6b29d}.promise-list h3{font-size:15px;margin-bottom:8px}.promise-list p{font-size:12px;color:#b4bfb0}.cycle{display:grid;grid-template-columns:repeat(4,1fr);border-block:1px solid var(--line);padding-block:30px}.cycle>div{padding:5px 27px;border-right:1px solid var(--line)}.cycle>div:first-child{padding-left:0}.cycle>div:last-child{border:none;padding-right:0}.cycle b{font-size:10px;color:var(--orange);font-weight:400}.cycle h3{font-size:17px;margin:20px 0 10px}.cycle p{font-size:12px;color:var(--muted)}.business-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:38px}.business-grid article{padding:24px 25px 26px 0}.business-grid h3{font-family:var(--serif);font-size:27px;font-weight:400;letter-spacing:-.035em;margin-top:18px}.business-grid p{font-size:12px;margin-top:16px}.small{font-size:11px!important;line-height:1.7}.muted{color:var(--muted)}.business-grid .muted-card{background:#e9e9df;padding-inline:25px}.economics-section{background:#e6e7dd;padding-block:77px}.economics-layout{display:grid;grid-template-columns:1fr 1fr;gap:100px}.economics-copy h2{margin-top:23px}.economics-copy>p{font-size:13px;margin-top:26px;max-width:48ch}.economics-copy .text-link{display:inline-block;margin-top:25px;font-size:11px}.calculator{background:var(--paper);padding:28px 30px}.calculator-top{display:flex;justify-content:space-between;gap:15px;align-items:center;margin-bottom:24px}.plain-button{border:0;background:none;padding:5px 0;font-size:10px;text-decoration:underline;text-underline-offset:3px}.range-label{display:flex;justify-content:space-between;gap:20px;align-items:center;font-size:11px}.range-label output{font-weight:500;font-variant-numeric:tabular-nums}.range-field{margin-bottom:18px}.range-field input{width:100%;accent-color:var(--ink);margin:9px 0 0;cursor:pointer;height:17px}.result-block{border-top:1px solid var(--line);padding-top:20px;display:flex;flex-direction:column}.result-block>span{font-size:10px;color:var(--muted)}.result-block strong{font-family:var(--serif);font-size:40px;font-weight:400;letter-spacing:-.035em;line-height:1.4;font-variant-numeric:tabular-nums}.result-block p{font-size:10px;color:var(--muted)}.result-block.negative strong{color:#a7462a}.formula{margin-top:18px;font-size:10px;color:var(--muted)}summary{cursor:pointer}.formula p{margin-top:12px}.pilot-grid{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line)}.pilot-grid article{padding:29px 30px;border-right:1px solid var(--line)}.pilot-grid article:last-child{border:none}.phase{font-size:10px;color:var(--orange)}.pilot-grid h3{font-family:var(--serif);font-size:27px;font-weight:400;letter-spacing:-.025em;margin-top:20px}.pilot-grid ul{padding-left:16px;font-size:12px;color:var(--muted);margin:20px 0 0}.pilot-grid li+li{margin-top:10px}.footnote{font-size:10px;color:var(--muted);margin-top:18px;max-width:100ch}.scope-details{border-block:1px solid var(--line);margin-top:42px;padding:20px 0}.scope-details>summary{font-size:13px;display:flex;justify-content:space-between;gap:20px;list-style:none}.scope-details summary::-webkit-details-marker{display:none}.scope-details[open]>summary>span{transform:rotate(45deg)}.scope-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:25px}.scope-grid h3{font-size:13px}.scope-grid p{font-size:11px;color:var(--muted);margin-top:10px}.scale-band{display:grid;grid-template-columns:1.1fr 1fr;gap:100px;border-block:1px solid var(--line);padding-block:46px}.scale-band h2{margin-top:18px}.scale-band p{font-size:13px;color:var(--muted);margin-top:23px;max-width:50ch}.city-sequence{display:flex;flex-direction:column;justify-content:center}.city{position:relative;display:block;padding:13px 0 13px 32px;font-family:var(--serif);font-size:23px;letter-spacing:-.02em}.city:before{content:'';position:absolute;top:25px;bottom:-25px;left:5px;border-left:1px solid #a8b4a3}.city:last-child:before{display:none}.city i{position:absolute;width:11px;height:11px;background:var(--paper);border:1px solid #a8b4a3;border-radius:50%;left:0;top:26px}.city.current i{background:var(--orange);border-color:var(--orange)}.city small{display:block;font:10px var(--sans);letter-spacing:0;color:var(--muted);margin-top:5px}.city.next{color:#71816e}.closing{text-align:center;padding-block:95px}.closing h2{margin:24px 0 31px;font-size:clamp(40px,4.4vw,64px)}.closing .eyebrow{color:var(--muted)}.site-footer{padding-block:35px;display:grid;grid-template-columns:1fr 1.3fr auto;gap:25px;border-top:1px solid var(--line);align-items:center}.site-footer .wordmark{font-size:38px}.site-footer p,.site-footer span,.site-footer>a{font-size:9px;color:var(--muted)}.site-footer p{margin-top:8px}.site-footer .wordmark span{font-size:9px}.image-credits{grid-column:1/-1;font-size:9px;color:var(--muted)}.image-credits a{text-decoration:underline}.image-credits p{max-width:110ch}.research-hero{padding-block:66px 46px}.research-hero .eyebrow{color:var(--orange);margin-bottom:26px}.research-hero h1{font-size:clamp(46px,5vw,72px)}.research-hero>p{font-size:14px;color:var(--muted);margin-top:25px;max-width:65ch}.evidence-key{display:flex;flex-wrap:wrap;gap:25px;font-size:10px;color:var(--muted);margin-top:28px}.evidence-key>span{display:flex;align-items:center;gap:8px}.evidence-key i{width:6px;height:6px;border-radius:50%;display:inline-block}.fact-dot{background:var(--ink)}.hypothesis-dot{background:var(--orange)}.competitor-tabs{display:flex;border-bottom:1px solid var(--line);margin-bottom:32px}.competitor-tab{flex:1;background:none;border:0;text-align:left;padding:20px 22px;border-top:1px solid var(--line);font-family:var(--serif);font-size:24px;letter-spacing:-.035em}.competitor-tab small{display:block;font:9px var(--sans);letter-spacing:.03em;margin-top:7px;color:var(--muted)}.competitor-tab[aria-selected=true]{background:var(--ink);color:var(--paper)}.competitor-tab[aria-selected=true] small{color:#bac4b7}.competitor-detail{display:grid;grid-template-columns:.8fr 1.2fr;gap:55px}.competitor-summary{padding:28px 32px;background:#e6e7dd;display:flex;flex-direction:column}.competitor-summary h2{font-size:57px;margin-top:23px}.competitor-summary>p{font-size:14px;margin-top:22px}.competitor-summary .position-label{font-size:9px;color:var(--orange);text-transform:uppercase;letter-spacing:.08em;margin-top:42px}.competitor-summary .inline-links{margin-top:auto;padding-top:32px}.inline-links{display:flex;gap:20px;flex-wrap:wrap}.inline-links a{font-size:11px;text-decoration:underline;text-underline-offset:4px}.competitor-info{padding-block:5px}.competitor-info h3{font-size:10px;text-transform:uppercase;letter-spacing:.1em;margin-bottom:17px}.fact-list{list-style:none;padding:0;margin:0}.fact-list li{font-size:13px;padding:0 0 18px 18px;position:relative}.fact-list li:before{content:'';position:absolute;left:0;top:9px;width:4px;height:4px;border-radius:50%;background:var(--ink)}.source-ref{font-size:10px;color:var(--orange);white-space:nowrap;margin-left:5px}.lesson-box{border-top:1px solid var(--line);padding-top:22px;margin-top:8px}.lesson-box h3{color:var(--orange)}.lesson-box p{font-size:13px;margin-top:10px}.limits{font-size:11px!important;color:var(--muted);border-top:1px solid var(--line);padding-top:19px;margin-top:22px}.table-scroll{overflow-x:auto}.comparison-table{border-collapse:collapse;width:100%;min-width:720px;font-size:12px;text-align:left}.comparison-table th,.comparison-table td{padding:21px 20px;border-bottom:1px solid var(--line);vertical-align:top;max-width:350px}.comparison-table thead{font-size:9px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}.comparison-table th:first-child{padding-left:0}.comparison-table th{font-weight:500}.comparison-table tbody th{font-family:var(--serif);font-size:22px;white-space:nowrap}.comparison-table tbody th a{font:13px var(--sans);margin-left:5px;color:var(--orange)}.local-context{background:var(--ink);color:var(--paper);padding:45px 45px}.local-context .eyebrow{color:#bac4b7}.local-context h2{margin-top:23px}.local-context>p{color:#bac4b7;font-size:13px;max-width:80ch;margin-top:25px}.local-context .inline-links{margin-top:23px;color:#d8c4a3}.source-list{border-top:1px solid var(--line)}.source-item{display:grid;grid-template-columns:35px 1fr 30px;gap:20px;padding:22px 0;border-bottom:1px solid var(--line)}.source-num{font-size:10px;color:var(--orange);padding-top:3px}.source-item h3{font-size:13px}.source-item p{font-size:10px;color:var(--muted);margin-top:6px;max-width:110ch}.source-item .source-arrow{font-size:20px}.prototype-intro{display:flex;justify-content:space-between;align-items:end;gap:60px;padding-block:55px 40px}.prototype-intro .eyebrow{color:var(--orange);margin-bottom:20px}.prototype-intro h1{font-size:clamp(45px,4.8vw,67px)}.prototype-intro>p{font-size:13px;color:var(--muted);max-width:345px}#prototype-app{padding-bottom:80px}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.skip{position:fixed;top:-100px;left:15px;z-index:100;background:var(--ink);color:#fff;padding:12px 18px}.skip:focus{top:10px}
@media(min-width:1600px){.hero-visual{height:650px}.hero{gap:80px}.hero-copy h1{font-size:87px}}@media(max-width:1100px){.shell{width:calc(100% - 64px)}.site-header{padding-inline:32px}.header-location{display:none}.hero{gap:30px}.hero-visual{height:540px}.hero-actions{gap:20px}.hero-actions .button{padding-inline:17px;gap:18px}.hero-actions .text-link{font-size:11px}.band-layout,.economics-layout,.scale-band{gap:55px}.segment-layout{gap:35px}.section{padding-block:75px}.business-grid{gap:20px}.pilot-grid article{padding:25px 22px}}@media(max-width:760px){html{scroll-padding-top:87px}.shell{width:calc(100% - 40px)}.site-header{height:81px;padding-inline:20px;gap:15px}.wordmark{font-size:38px}.wordmark span{font-size:9px;margin-left:4px}.primary-nav{gap:17px;font-size:10px}.primary-nav a{padding:30px 0}.nav-count{display:none}.hero{grid-template-columns:1fr;padding-top:30px;gap:27px;padding-bottom:30px}.hero-copy{padding-block:15px 0}.hero .eyebrow{font-size:8px;margin-bottom:24px}.hero h1{font-size:61px}.hero-description{font-size:13px;margin-top:23px;max-width:39ch}.hero-actions{margin-top:27px;gap:24px}.hero-note{margin-top:26px}.hero-note p{font-size:9px}.hero-visual{height:410px}.hero-visual figcaption>span{font-size:27px}.image-top{font-size:8px;inset:20px}.hero-visual figcaption{left:22px;bottom:24px}.project-strip{flex-wrap:wrap;gap:14px 20px;padding-block:20px}.project-strip>span{width:100%;font-size:8px}.project-strip>div{font-size:8px;gap:7px;flex:1;white-space:nowrap}.project-strip strong{font-size:23px}.section{padding-block:58px}.section-heading{display:block;margin-bottom:30px}.section-heading .eyebrow{font-size:9px;margin-bottom:16px}h2{font-size:38px}.section-intro{margin-top:22px;font-size:12px;max-width:45ch}.market-note{gap:16px;padding-block:22px;margin-bottom:28px}.note-icon{font-size:28px}.market-note h3{font-size:15px}.market-note p{font-size:11px}.segment-layout{grid-template-columns:1fr;gap:20px}.segment-tab{padding:15px;font-size:12px}.segment-detail{padding:23px}.segment-detail h3{font-size:26px}.detail-row p{font-size:12px}.band-layout,.economics-layout,.scale-band{grid-template-columns:1fr;gap:35px}.concept-band{padding-block:50px}.band-layout h2{font-size:39px}.band-layout>div>p{font-size:12px}.promise-list>div{padding:21px 0}.promise-list h3{font-size:14px}.promise-list p{font-size:11px}.cycle{grid-template-columns:1fr 1fr;padding-block:0}.cycle>div{padding:22px!important;border-right:1px solid var(--line)!important;border-bottom:1px solid var(--line)}.cycle>div:nth-child(2n){border-right:0!important}.cycle>div:nth-child(n+3){border-bottom:0}.cycle h3{font-size:15px;margin-top:12px}.cycle p{font-size:11px}.business-grid{grid-template-columns:1fr;gap:0;margin-top:20px}.business-grid article{padding-block:23px}.business-grid h3{margin-top:12px}.business-grid p{font-size:12px}.business-grid .muted-card{margin-top:12px;padding:23px}.economics-section{padding-block:48px}.economics-copy h2{font-size:39px}.economics-copy>p{font-size:12px}.calculator{padding:23px 21px}.range-label{font-size:10px}.range-field{margin-bottom:19px}.pilot-grid{grid-template-columns:1fr}.pilot-grid article{border-right:0;border-bottom:1px solid var(--line);padding:25px}.pilot-grid h3{margin-top:14px}.pilot-grid ul{margin-top:15px}.scope-details>summary{font-size:12px}.scope-grid{grid-template-columns:1fr;gap:23px}.scale-band{padding-block:35px;gap:20px}.scale-band p{font-size:12px}.city{font-size:22px}.closing{padding-block:65px}.closing h2{font-size:40px}.site-footer{grid-template-columns:1fr;gap:23px}.site-footer>div:nth-child(2){display:none}.site-footer>a{font-size:10px}.research-hero{padding-block:40px 32px}.research-hero .eyebrow{font-size:9px;margin-bottom:20px}.research-hero h1{font-size:45px}.research-hero>p{font-size:12px;margin-top:20px}.evidence-key{font-size:9px;gap:12px 20px}.evidence-key>span:last-child{width:100%}.competitor-tabs{margin-bottom:22px}.competitor-tab{font-size:19px;padding:15px 9px}.competitor-tab small{font-size:8px}.competitor-detail{grid-template-columns:1fr;gap:25px}.competitor-summary{padding:25px}.competitor-summary h2{font-size:48px;margin-top:15px}.competitor-summary>p{font-size:13px;margin-top:15px}.competitor-summary .position-label{margin-top:25px}.competitor-summary .inline-links{padding-top:20px}.competitor-info{padding-inline:3px}.fact-list li{font-size:12px}.lesson-box p{font-size:12px}.local-context{padding:30px 25px}.local-context h2{font-size:35px}.local-context>p{font-size:12px}.inline-links{gap:15px}.inline-links a{font-size:10px}.source-item{gap:10px;grid-template-columns:22px 1fr 20px;padding-block:20px}.source-item h3{font-size:12px}.source-item p{font-size:9px}.prototype-intro{display:block;padding-block:35px 30px}.prototype-intro h1{font-size:47px}.prototype-intro>p{margin-top:23px;font-size:12px}#prototype-app{padding-bottom:50px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}